Jamie Moyes


NurtureFirst was born following a traumatic time in the life of our founder and CEO Jamie Moyes. Jamie’s story begins with the birth of his second child, Max. Soon after birth Max was rushed into intensive care and diagnosed with pneumothorax, a condition that leads to a lung collapsing. Jamie and his wife Henrietta were informed that the condition was likely to impede Max’s brain development due to the lack of oxygen - news which utterly terrified the family. Fortunately Max pulled through and is now growing up as a healthy child.

Such a traumatic experience led Jamie to realise that there is an alarming lack of financial help for parents whose children are born with serious medical conditions, a realisation that spurred him on to develop the NurtureFirst product. The idea was simple, an insurance product bought by mothers-to-be so that if there is a serious issue at birth or in the early life of their child, parents know that they have increased financial stability to tackle the challenges that lie ahead.

Craig Rochford

Investor Director

Jamie found support for his idea from long-time friend Craig Rochford. Craig is the father of six girls.

Craig's also realised the lack of financial support available and hence was on board as soon as Jamie had finished explaining his vision of the product to him! Craig is our Investor Director and brings vast experience and expertise in raising money for seedling start-up companies.

The idea now had the backing of two directors with financial expertise and the drive to bring this product to the public. Jamie and Craig worked on developing the product, however they needed medical expertise to ensure that the conditions covered were relevant. This is where Dr John Fysh became involved with the company.

Dr. John Fysh

Chief Medical Officer (CMO)

Dr Fysh is one of the country’s leading consultant paediatricians, currently a consultant at The Portland Hospital for Women and Children, and a Fellow of the Royal College of Paediatrics & Child Health and the Royal College of Physicians.  Having experienced first-hand the suffering caused by serious medical conditions to babies and young children and the emotional and financial strain that this can place on parents on a daily basis, John was very excited when the idea of the product was explained to him. He joined the board of directors as Chief Medical Officer and has been instrumental in the building of the NurtureFirst product. Dr Fysh has provided the medical knowledge, data and expertise required to prove that the idea was viable and bring the product to market.

Get in touch with us today

support@nurturefirst.insure 0800 6444 355 Apply now >

NurtureFirst is a Trading Name of Future Family Limited. Future Family Limited (Company Number 07828098) is an Appointed Representative of Pulse Insurance Limited. Pulse Insurance Limited (Firm Reference No. 308626) is authorised and regulated by the Financial Conduct Authority.


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