About NurtureFirst

NurtureFirst promises care and support as you nurture your child on this new life journey. Our insurance offers support to families coping with the emotional and practical implications of the unexpected, during pregnancy and in those vital early stages of development.

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Father and son

Who are we?

NurtureFirst is the result of the personal experience of our founders who realised that few families have the resources to provide for a child with a serious condition.

We have designed our product with pregnancy and early childhood in mind, all of our products provide a combination of financial support in difficult times and emotional or practical guidance.

We have a number of products to suit all budgets. The widest cover, Chosen by Experts, insures 14 serious conditions including cystic fibrosis, cerebral palsy, cancer, stillbirth and cot death as well as conditions such as congenital cataracts, cleft palate, diabetes mellitus, hip dysplasia and club foot - conditions that demand our care and attention. Down's syndrome is available as an option.

Our Chosen by Mums policies are simple and cost effective. Built from what Mums and Mums-to-be most want cover for. All our Chosen by Mums policies provide funeral and counselling benefit should your child pass away, as well as cover for accidental death. Our options provide additional cover to care and support should the defined serious medical conditions affect your child.

Many of the covered conditions take time to reveal themselves so our cover starts before the baby is even born and continues up to your child's second birthday.

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Our Insurance

We want our insurance to be affordable for everyone.

Our Chosen by Mums products provide the basics that 52% of mums-to-be told us they wanted to cover - stillbirth and cot death with an option to add carefully selected disabilities - from £6 per month.

Chosen by Experts products are more comprehensive, cover 14 conditions and have higher benefit levels - from £16 per month.



The Life and Future Family products can be paid by direct debit over a maximum of 24 months - the choice is yours!

Please remember - you have to apply after your clear 20 week scan and before birth.

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Get in touch with us today

support@nurturefirst.insure 0800 6444 355 Apply now >

NurtureFirst is a Trading Name of Future Family Limited. Future Family Limited (Company Number 07828098) is an Appointed Representative of OneGlobal Broking Limited. OneGlobal Broking Limited (Firm Reference No. 311657) is authorised and regulated by the Financial Conduct Authority.


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